Collaborative Programs
API RP 1162 recommends consideration of collaborative programs to ensure consistent stakeholder messaging, and to reduce individual operator costs.
API RP 1162 clearly conveys the value of collaborative industry programs
RP 1162’s Appendix D.1.1 states, “consideration should be given to joining with other pipeline companies…to produce common message materials that can be…jointly sponsored…and then customized to each company's individual needs, to help ensure that a consistent message is being delivered. This approach can also effectively reduce the cost to individual operators.”
Paradigm’s industry-leading collaborative aligns specifically within the parameters of RP 1162, and gives operators the most complete, detailed, and cost-effective plan on the market.
Unique features of the RP 1162 Collaborative Program
The following list of collaborative features and statistics displays the uniqueness of each individual program, as we incorporate each operator’s distinct public awareness plan.
- The operator profile: each profile delivers information regarding the pipeline’s existence and purpose, emergency contacts, maintenance, and other specific information about each operator.
- While combining profiles reduces costs in distribution, in 2019 over 90% of all collaborative materials delivered contained no more than two operator profiles.
- Pipeline system buffers and audience identification: collaborative participants dictate how their system will be analyzed by distance and stakeholder audience.
- The 2019 collaborative contained 89 different audience parameters for analyzing stakeholders based upon audience and distance from the centerline.
- Surveys and responses: stakeholder responses are individually linked to the system whose centerline buffer maintains that stakeholder.
- An average of 40,000 survey responses are documented and uniquely matched to the 400 pipeline systems that participate.
- Demographic Information Guide® (DIG): The ZIP Code Density report, provided in the DIG, assists pipeline operators in identifying languages other than English that may be required in their public awareness communications.
- Unique documentation: as the operator profiles, buffers, stakeholders and responses are uniquely identified per operator, so too is documentation prepared to reflect the individual efforts of each operator as they attempt to comply with RP 1162.
- Online Documentation - utilizing the online documentation and mapping platform Public Awareness Manager™ (PAM), operators can share documents across multiple locations, as well as view years of historical programs implemented.
Common benefits of the RP 1162 Collaborative Program
- Consistent messaging: as an industry speaks with one voice in collaborative materials, everyone benefits as operators provide consistent, common messages to stakeholders on a national scale.
- Strength in numbers and trending results: thousands of responses on common questions allows an industry, and individual systems, the opportunity to compare enhanced effectiveness measurement.
- Other aggregate programs: statistically valid telephone surveys, stakeholder email campaigns, interactive media, and the Identified Sites Registry (ISR) are all compiled in ways to take advantage of the breadth and depth of an industry collaborative.
- Feedback received from these additional awareness initiatives helps guide operator decisions on supplemental programs and high-consequence area (HCA) identification.
Transmission Operator
Paradigm's API RP 1162 Collaborative Program was developed to meet the needs of multiple pipeline operators' baseline program requirements.
Distribution Operator
Paradigm's LDC program is developed specifically to meet the needs of local distribution companies and municipalities.
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