Focus Groups

Federal regulations require pipeline operators to perform a pre-test of their public awareness materials upon initial design or major revisions.

Paradigm can administer focus groups comprised of your stakeholder audience to ensure a successful program. Pre-test focus groups provide feedback during development to shape your program’s overall initiative.

Focus groups are designed to:

• Pre-test stakeholders’ general reaction to the campaign elements
• Gain an understanding of stakeholders’ comprehension of the message
• Understand stakeholder preferences of receiving pipeline safety communications

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