Outreach Services
Paradigm offers a range of targeted outreach services that help the pipeline industry effectively connect with stakeholders, increase awareness, and boost engagement to support compliance and public education objectives.
Email Campaigns
Stakeholders are increasingly relying on electronic media to receive important information. Pipeline operators can utilize email campaigns to share any number of key pipeline safety messages or to direct stakeholders to specific websites. Paradigm offers comprehensive solutions for effective communication, providing access to stakeholder email addresses and detailed summary reporting. Our reports include insights such as email open rates by audience and location, number of views, and link click metrics, ensuring effective and measurable outreach.
Geo Fencing
Geofencing can be a productive tool to reach stakeholders with specific messaging that is relevant and timely by creating virtual boundaries around a specific geographic area. This triggers actions or alerts on mobile devices that enter or leave the designated zone for a specified amount of time. For example, as a stakeholder enters an equipment rental store, a notification appears on their phone with a message, “Starting your outdoor project? Don’t forget to call 811 prior to digging!”
Liaison Services
Paradigm provides expert liaison services that strengthen communication between the pipeline industry and key stakeholders — including public officials, emergency response agencies, and excavators. As a trusted partner, we help build relationships, foster meaningful two-way engagement, and ensure critical information is effectively shared between local pipeline companies and communities they serve.
Stakeholder Communication
Paradigm provides targeted mail services that deliver tailored communications directly to your key stakeholders. These personalized mail campaigns increase awareness, drive engagement, and support compliance by ensuring your message reaches the right audience with clarity and impact.
Community Engagement
With the introduction of RP 1185, the pipeline industry is placing a greater emphasis on fostering two-way communication with their communities and stakeholders. Paradigm can organize and support community engagement activities that strengthen relationships between pipeline companies and the communities they serve. These activities—such as town halls, safety events, school programs, and open houses—are designed to raise awareness, encourage dialogue, and build trust through meaningful, face-to-face interactions.
The Paradigm Alliance, Inc.
877-477-1162
222.S Ridge Road
Wichita, KS 67209
contact@pdigm.com
Paradigm © 2025 All Rights Reserved.